2010 Marketing Opportunities

Whether your objectives are to extend your market reach or increase exposure to your business, Lady Luck Speedway offers many opportunities to deliver what you need to achieve that goal. Every weekend, April through September, hundreds of fans walk through the gates of Lady Luck Speedway for a great night of dirt track racing. As businessmen and owners of Lady Luck Speedway, Walter Crum and Danny Poff are proud to announce several innovative ways for those fans in the stands to be connected with your business and help it grow. Whatever your impression is of Friday night dirt track racing, Lady Luck Speedway goes above and beyond what you could expect. Our passion for racing and family entertainment is what drives us to be the best racing facility on the South Plains. It is a comfortable, clean, and professionally run sporting facility that will impress all in attendance. By forming a partnership with Lady Luck Speedway for the 2009 season, we will extend that same level of passion to your business as we do ours, through the loyal fans of Lady Luck Speedway.

Why invest in advertising at Lady Luck Speedway?

Pretty simple, advertising effectiveness has become spotty with the advent of recent technology. We have a captive audience that wants to be here! When they are here, and your business is too, you can guarantee that you are getting to people who will support your business. Race fans are among some of the most loyal when it comes to supporting businesses that support their favorite pastime, racing. Corporations spend billions of dollars every year sponsoring all sporting events for one reason: It Works!
Lady Luck Speedway not only offers your business valuable exposure to the fans and racers, but also gives you and your employees a great night out at our track, which in turn is a positive incentive for your employees.

Please take a look at our Advertising Packages below.

Advertising Sponsorship Packages:

• Advertising Billboard (7 ft. by 16 ft.) on backstretch for 1 year

• Promotion each night over PA system by Lady Luck announcer with information supplied by sponsor

$1,500

• Advertising Billboard (7 ft. by 16 ft.) on backstretch for 2 years 

• Promotion each night over PA system by Lady Luck announcer with information supplied by sponsor

$2,400 a savings of $600

• Advertising Billboard (7 ft. by 16 ft.) on backstretch for 2 years 

• Promotion each night over PA system by Lady Luck announcer with information supplied by sponsor 

• 8 general admission season passes for 2009 race schedule (excluding special shows)

$2,800

Move of The Night:

• Advertising Billboard (7 ft. by 16 ft.) on backstretch for 1 year 

• Promotion each night over PA system by Lady Luck announcer with information supplied by sponsor 

• At the beginning of each night your companies name will be announced as example: (Sponsor’s Name) presents the Move of the Night (from previous week) and awards a Lucky Fan a prize from your company Example: (T-shirt, gift certificate, etc.) 

• 100 general admission tickets

$2,000

Customize any Package with the following or Purchase Separately:

• Season Pit Passes: $550 each, savings of $75

• Season General Admission Passes: $175

• Sponsor (logo) on Pit Armbands: $1,200

• Sponsor (logo) on General Admission tickets: $1,000

• Sponsor Kids Trophies: $650

• Announcement over PA system: $25 night 

• Add on the back of Point Sheet: $25 night 

• 4 ft. by 8 ft. Billboard: $1,000 - 1 year

Enter or Exit Billboard Sponsorship:

• Your Company Name will be added along the sides of the gate as you are entering, exiting, or both the facilities with a 5 ft. by 10 ft. billboard of your "Design"
  
  Example: Buckle up and Drive Safe… from your Friends at "Design"
  Example: Drive Responsible... "Design" 

• Promotion each night over PA system and the last announcements of the night by Lady Luck announcer with information provided by sponsor

$1,200 each

Lady Luck Speedway Winner’s Circle Sponsor:

• Two billboards will be mounted on each side of the car featured in "Sponsor’s name” Winner Circle Car and billboards stating "Winner’s Circle Sponsored by" will be visible when pictures are taken and posted on Lady Luck Speedway’s website 

• 7 ft. by 16 ft. Billboard on the backstretch for 1 year 

• Promotion each night over PA system by Lady Luck Announcer with information supplied by sponsor 

• 100 General admission tickets 

• 2 Season Pit Passes for 2009 race schedule

Total Cost for "Winner’s Circle Sponsorship Package” $8,500

MAIN SPONSORSHIP

• Sponsor’s Name will be added to the title of Lady Luck Speedway. 

• Example: (Lady Luck Speedway and " ” proudly present the 2009 racing season.) 

• All Advertisements for 2009 season (print, radio, and internet) will include the Main Sponsor’s name. 

• Main track sponsor will be given an ad/logo on front cover of the 2009 Lady Luck Speedway weekly program 

• 7 ft. by 16 ft. Billboard on the backstretch for 1 year 

• Two display areas at the track, one in the main stands area and the other in the pits. (Display provided by sponsor) 

• Promotion each night over PA system with information or any giveaways supplied by sponsor. 

• Six pit passes for the 2009 race season 

• 300 General Admission passes

Total cost for Main Track Sponsorship $15,000

Restaurant Sponsorship:

• Advertising Billboard (7 ft. by 16 ft.) on the backstretch for 1 year 

• A (4 ft. by 8 ft.) billboard on the side of the main concession 

• Promotion each night over the PA system by Lady Luck announcer with information supplied by sponsor 

• A give away of sponsors choice for a lucky fan that’s # is called from the general admission ticket at intermission 

• 100 General Admission Tickets to be given away to customers or employees of your choice 

• An Ad of your choice on the back of Lady Luck Speedway’s weekly racing program

Total cost for Restaurant Sponsorship $ 2,400 

Contacts: 

• Walter Crum: 806-548-3102
  

• Danny Poff: 806-548-1665
  

• Rikki Poff: 806-790-0888
  

• Fax: 806-798-2499
  

• E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  

• Website: www.ladyluckspeedway.com