Lady Luck SEO

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Link Building For SEO Purposes

Links are really the lifeblood of the process of getting websites to rank well with search engines. Google is all about the fact that when people search for a particular topic, they get a return of information that is as spot on the subject matter as can be found. So a webmaster will endeavor to prioritize key words and keyword phrases that typify the search terms that people are using.

For example if a person were searching for “early go cart history” and received back information about the modern-day go-cart racing circuit, the viewer would undoubted be disappointed because the information would not be relevant to what is being sought.

This is where link building software comes in, because it is possible to get relevant links from other websites and blogs that will help to enhance your rank in the search engines.

For years webmasters have been told that is takes a certain format with certain titles, a perfect distribution of key words and so on, in order to be ranked. Now we know that the number of links coming back to your site is what is really going to put you across, all other things being equal.

While it is important to have all of your on-site properties in good order, the off-site strategies are the activities that are going to bring you the best results. Google sees this as “votes” for your website’s content and authority by the number of other sites, blogs, educational reports, and such that is linking to your site because it figures that what you are saying is important enough for these others to be paying attention to you, then you must have something relevant to say.

Another thing that a good link building strategy will do is enable the linking to come from authority sites. Google has a ranking system with the number 1 being the highest, which nobody in reality receives. Most great sites are 7 and 8, and average sites rank from 4 to 6, with zero being the worst, like you are not even on the radar.

It is also important to be receiving links from sites and blogs that have a higher rank than you do, for that will really get the attention of the search engines, and help your rankings.

So how is this done? Why would higher ranking websites and blogs even bother with you? For one thing you probably will have some good information that you can post on a blog where you can include a link back to your website, and many blogs will allow you post and leave the link.

You could also start your own blog network which would allow other site owners to participate, with the condition that they contribute blog posts as well. It is even possible to purchase high ranking domain names to add significance to the ranking status.

Links from social media, educational and government sites also add to the fun. Article writing and other directories also contribute until soon you will have many links, which will help your ranking quite a lot.

National SEO Strategies That Work

A National SEO campaign will bring more traffic to your site and help you generate more sales if you ship products nationwide. It is important to focus your time and efforts on the right strategies. Here are some of the methods you can use to get your site to rank higher in national search results.

If you ship products everywhere in the country besides selling items in a brick and mortar store, you need to have two different SEO campaigns. The best thing to do is create two different landing page. One landing page should be filled with content relevant to local users and be designed to bring customers to your store. Your second landing page should contain more general content about your brand and products. Your location should be one of the main keywords used on your landing page but you do not need to make this keyword prominent on your national landing page.

Choose the right keywords for your national SEO campaign. You need to identify at least five main keyword phrases used by your audience. Rely on the information available through Google’s Keyword Planner tool or via Google Trends to find relevant keywords. Look for keywords that are used by the demographic or niche you want to target and update them on a regular basis. Place your keywords where search engines will notice them, for instance in the title tags you use to organize your written content or in the anchor text of your different links.

Social media should be an important aspect of your Internet marketing campaign and can help you improve your SEO campaign. Social media updates are now indexed by search engines and displayed in search results. If you cannot get your website to rank higher than the sites of your competitors, you can still drive traffic to your content by sharing quality content on social media. This content might end up ranking higher than the sites of your competitors if it meets high quality standards and contains strong keywords.

The right back-links will drive traffic to your site and improve your ranking in search engines. You can get quality back-links by contacting other webmasters or by getting bloggers to feature your content. Look for sites and blogs that are interesting to the audience you want to target and make sure that optimized links to your content will be displayed. You can share links to your content on message boards, article directories, social media and community pages. Look for ways to get more back-links on a regular basis and always look for ways to get your links to appear on high quality pages.

You will also need to stay up to date with the latest SEO trends. Getting your site to rank higher in search results can take time but it is definitely worth it. The methods you use might change as search engines find better ways to analyze and index content. Think about hiring an SEO expert if you are not getting good results with your campaign.

Local SEO And Why It’s Important

People who live in a particular area want to know what kinds of businesses are available in their area. They used to look in the Yellow Pages for that kind of information and the business were listed in the different categories and types of establishments.

Now, everyone uses the internet because it is faster and less trouble. If you need a plumber you just go to a search engine and look up plumbers for your geographical area. Plumbing companies who are on the ball use SEO, or search engine optimization to steer people who are looking to their business. So local seo is an important area of advertising that any local business should be participating in.

What needs to happen with your local business is that when people look for a business in the niche in which you serve, you want to have them find you. Say for example, you have a dry cleaning business and you would like for people to find you when they search in Google for dry cleaning (your town).

In addition to just finding you in your local town, strive also for your surrounding area to be included in the mix. So you will need a website that is optimized to the most frequent key search terms that people will use to find you. These terms can be discovered through Google itself by using their keyword search tool, and they will tell you what people are looking for. Then all you have to do is build your website to return information about those terms. It is sort of a backwards strategy that works.

The next step in raising your local SEO level is to become very active in the social media environment in your area. Sponsor some contests with a prize to the winner. Offer coupons for those who find you on the web, and start building up your community through your Facebook page, twitter and Instagram. Once you begin to post information about other things that are transpiring in your town, the interest level will skyrocket. Just put your own in the posts once in a while, but at a ration of about 80 percent emphasize what is of interest to everyone else.

Your strategy will be very successful because people will start to follow your sight to see what is going on in the community. They’ll get to know you in a friendly way and your business will grow in that way.

Get involved with the local directories such as Manta and YP. Once again, it is all about exposure. These directories have the ability to put you on every local page that has your key words and in many cases they will out rank the Google listings themselves. Be sure to fill out the directories as completely as you can and include as many pictures of your business as possible.

Get as many links back to your website as possible from other blogs, educational sites and other websites. Soon you will be on every page of every keyword that pertains to your business and your competition will not be.

Benefits Of Video Marketing

Video marketing is one of the most powerful marketing tools on the web. It is more persuasive, better for recall and the search engines love it. But there aren’t enough marketers taking advantage of video marketing yet. This may be because they are ignorant of the numerous benefits of videos. This is why we thought of highlighting some of the most important advantages of using videos to promote your business on the net.

Videos are free to upload and promote. YouTube offers effective free tools for anyone to make and promote a video on their search engine. You don’t have to spend a red cent to take advantage of all the traffic on YouTube. There are millions of people searching YouTube on a daily basis. You need to take advantage of this trend right now, or else you are leaving quite a sum of money on the table.

Videos are more persuasive than any other kind of content. The human mind requires an emotional connection to make a buying decision. There is nothing like video to add this emotional component to your content. Videos cater to the body’s auditory and visual systems. It can help elicit an emotional bond that is bound to influence a person’s decisions. Studies have shown that 80% of people are more likely to buy a product after watching a video about the product. This is how important video is to your marketing arsenal.

Videos help you be more “in sync” with the customer than plain text content. You are able to deliver your message with eye contact with your customer through a video. The customer is able to see you, and share your emotions. This helps you build a great relationship with your customer. This cannot be done through any other medium. This is an important benefit of using video to promote your product or service.

Videos are a great tool when it comes to search engine optimization. The search engines love video. In fact, Google owns YouTube, and they give YouTube videos high priority on their search engine. Search engines look for the engaging factor when ranking a website higher on their search engine results page. Nothing is more engaging than a video. The click through rates are quite high for videos than plain text content. This is another important reason to use videos to promote your product or service on the search engines.

Uploading a video on YouTube can help increase your brand’s visibility in leaps and bounds. Once you link to your website from this video, it will help pass link-juice to your website too. This can help your website to rank higher on the search engines in the long run. YouTube has more domain authority in the search engine’s eyes. A marketer needs to take advantage of this domain authority in building links to his or her website. It will definitely help their website to rank higher.

The aforementioned are some of the most important advantages of using videos for marketing purposes.