Links are really the lifeblood of the process of getting websites to rank well with search engines. Google is all about the fact that when people search for a particular topic, they get a return of information that is as spot on the subject matter as can be found. So a webmaster will endeavor to prioritize key words and keyword phrases that typify the search terms that people are using.
For example if a person were searching for “early go cart history” and received back information about the modern-day go-cart racing circuit, the viewer would undoubted be disappointed because the information would not be relevant to what is being sought.
This is where link building comes in, because it is possible to get relevant links from other websites and blogs that will help to enhance your rank in the search engines.
For years webmasters have been told that is takes a certain format with certain titles, a perfect distribution of key words and so on, in order to be ranked. Now we know that the number of links coming back to your site is what is really going to put you across, all other things being equal.
While it is important to have all of your on-site properties in good order, the off-site strategies are the activities that are going to bring you the best results. Google sees this as “votes” for your website’s content and authority by the number of other sites, blogs, educational reports, and such that is linking to your site because it figures that what you are saying is important enough for these others to be paying attention to you, then you must have something relevant to say.
Another thing that a good link building strategy will do is enable the linking to come from authority sites. Google has a ranking system with the number 1 being the highest, which nobody in reality receives. Most great sites are 7 and 8, and average sites rank from 4 to 6, with zero being the worst, like you are not even on the radar.
It is also important to be receiving links from sites and blogs that have a higher rank than you do, for that will really get the attention of the search engines, and help your rankings.
So how is this done? Why would higher ranking websites and blogs even bother with you? For one thing you probably will have some good information that you can post on a blog where you can include a link back to your website, and many blogs will allow you post and leave the link.
You could also start your own blog network which would allow other site owners to participate, with the condition that they contribute blog posts as well. It is even possible to purchase high ranking domain names to add significance to the ranking status.
Links from social media, educational and government sites also add to the fun. Article writing and other directories also contribute until soon you will have many links, which will help your ranking quite a lot.